This conceptual project explores a potential Nike 2025 campaign that highlights three dominant athletes: LeBron James, Caitlin Clark, and Carlos Alcaraz. Titled "Rise Above. Rule the Court.", the campaign underscores their unmatched skill, tenacity, and leadership on the court. Each design features bold monochromatic silver tones, symbolizing the number 25 and the silver anniversary. The designs integrate a clean crown motif to represent their supremacy in their respective sports. The choice of silver not only aligns with the "25" theme but also adds a timeless, powerful edge to the visuals, celebrating their rise and dominance in 2025.
During my freelance tenure at Van Bram Marketing, I led the creation of innovative UX web designs, utilizing Adobe XD and Figma to deliver exceptional digital experiences for a diverse range of clients in the technology, healthcare, and real estate sectors. My approach was centered on user-centric design principles, ensuring that each website not only met the aesthetic expectations but also provided intuitive and seamless navigation for end users.
By leveraging the collaborative capabilities of Adobe XD and Figma, I was able to iterate quickly, incorporate client feedback effectively, and deliver final products that exceeded expectations. My work at Van Bram Marketing not only demonstrated my technical proficiency and creative vision but also reinforced my commitment to crafting digital experiences that are both beautiful and highly functional.
These branding projects showcase the ability to cater to a wide range of industries and client needs, delivering unique and impactful logos that strengthen brand identity and market presence. Each design was thoughtfully created to align with the specific objectives and target audiences of our clients, resulting in a successful and engaging brand representation.
Throughout my career, I have had the privilege of working in sports graphics, where I've created impactful visual content that resonates with both aspiring college athletes and seasoned professionals. My work includes designing eye-catching posters, dynamic recruiting graphics, and custom logos that not only capture the spirit and dedication of athletes but also elevate their personal and professional brands. Each project is tailored to highlight the unique qualities and achievements of the athletes, helping them stand out in a competitive landscape and make a lasting impression.
This project involved the conceptualization and design of trade show booths for Xarisma and Octanorm, companies specializing in print media displays. The booths were designed to showcase their cutting-edge products and services at print media display events. The design process included creating visually appealing and functional spaces that effectively highlighted the companies' capabilities in producing high-quality print media solutions. Utilizing modern aesthetics and strategic layout planning, the booths were crafted to attract and engage event attendees, enhancing brand visibility and fostering valuable business connections. This project reflects a commitment to delivering impactful design solutions tailored to the unique needs of the print media industry.
