This conceptual project explores a potential Nike 2025 campaign that highlights three dominant athletes: LeBron James, Caitlin Clark, and Carlos Alcaraz. Titled "Rise Above. Rule the Court.", the campaign underscores their unmatched skill, tenacity, and leadership on the court. Each design features bold monochromatic silver tones, symbolizing the number 25 and the silver anniversary. The designs integrate a clean crown motif to represent their supremacy in their respective sports. The choice of silver not only aligns with the "25" theme but also adds a timeless, powerful edge to the visuals, celebrating their rise and dominance in 2025.
The logo for Electric Picture Farm (EPF) is a distinctive and bold design that encapsulates the essence of a full-service creative agency specializing in photography, live broadcast, video, film, and branded content. The logo features a hexagonal shape, symbolizing strength and versatility, with the stylized initials "EPF" prominently displayed within. The typography is modern and clean, with a subtle distressed effect that adds a touch of texture and character, suggesting a blend of creativity and authenticity.
The name "Electric Picture Farm" and the tagline "Hard-Picked Talent" underscore the agency's commitment to curating top-tier creative professionals and delivering high-quality, tailored services. The use of the lightning bolt in the word "Electric" emphasizes energy, innovation, and a dynamic approach, while the overall design exudes professionalism and a strong visual identity, making it easily recognizable and memorable. This logo effectively represents Electric Picture Farm's unique position in the creative industry, combining artistic excellence with a modern edge.
For Cabin Creek Farms, an inviting Airbnb retreat nestled on 5.5 acres in the charming town of Franklin, TN, we designed a distinctive logo that reflects the property's rustic elegance and natural beauty. The logo features a stylized emblem combining antlers with a creek-like flow, symbolizing the blend of wilderness and tranquility that guests experience at the farm.
Set against a serene background of outdoor seating amidst a lush forest, the logo’s antler motif adds a touch of rustic charm, resonating with the woodland setting of Cabin Creek Farms. The circular text, "Cabin Creek Farms," along with the establishment year, emphasizes tradition and the welcoming nature of the property. The overall design exudes a sense of warmth and sophistication, inviting guests to enjoy the peaceful and scenic environment.
This logo captures the essence of Cabin Creek Farms, making it a perfect emblem for signage, merchandise, and digital platforms, and ensuring that it communicates a memorable and cohesive brand identity to all visitors and potential guests.
In May of 2024, I had the pleasure of collaborating with Florida Victorious on an exciting project at the University of Florida campus. We worked on a poster design featuring Jac Caglianone, a standout athlete whose dynamic presence we aimed to capture through bold visuals and compelling design elements. The project was an incredible opportunity to blend creativity with a celebration of athletic excellence, and the end result was a vibrant poster that resonated with both the university community and fans. It was a rewarding experience to work closely with Florida Victorious, and I'm proud of the work we accomplished together.
In celebration of Cavanagh Baker's highly anticipated debut at New York Fashion Week, we embarked on an exciting project to design a series of elegant invite cards and captivating social media posts. Our goal was to create visually stunning materials that would not only reflect the sophistication and luxury of the brand but also generate buzz and excitement for this milestone event.
Invite Cards: We crafted a collection of invite cards that embodied the essence of Cavanagh Baker's style—timeless, chic, and effortlessly glamorous. Each card featured a blend of exquisite typography, high-quality finishes, and a sophisticated color palette, ensuring that every recipient felt the exclusivity and significance of the invitation. The designs incorporated subtle yet impactful elements, such as embossed textures and metallic foiling, to elevate the tactile experience and make a lasting impression.
Social Media Design Posts: To complement the physical invitations and maximize digital engagement, we developed a series of social media design posts. These posts were strategically planned to build anticipation and highlight key moments leading up to the show. Featuring a cohesive visual theme, the designs included sneak peeks of the collection, behind-the-scenes glimpses, and stylish countdown graphics. Each post was tailored to resonate with Cavanagh Baker's audience, showcasing the brand's unique aesthetic while encouraging interaction and excitement.
Overall, this project was a blend of creativity and strategic design, aimed at amplifying Cavanagh Baker's presence at New York Fashion Week and creating a memorable experience for guests and followers alike.
For Iris + Pinhole, a photography rental studio and private venue located in the artistic neighborhood of Berry Hill, Tennessee, I created a distinctive logo that encapsulates the brand's creative essence and professional focus. The logo features a stylized representation of a camera's shutter lens, symbolizing the precision and artistry inherent in photography.
The design prominently displays the brand name "Iris + Pinhole," paired with a bold and modern typeface, exuding a sense of clarity and sophistication. The use of a minimalistic color palette with gold accents highlights the premium quality and exclusivity of the services offered. The addition of "Established Twenty Fifteen" grounds the brand in its history, showcasing its established presence in the photography community.
This logo not only reflects the technical aspect of photography but also resonates with the creative spirit of Berry Hill, making it a perfect emblem for a space that serves as both a professional studio and an inspiring venue. Whether used on signage, marketing materials, or digital platforms, the Iris + Pinhole logo serves as a recognizable and cohesive visual identity for the brand.
These branding projects showcase the ability to cater to a wide range of industries and client needs, delivering unique and impactful logos that strengthen brand identity and market presence. Each design was thoughtfully created to align with the specific objectives and target audiences of our clients, resulting in a successful and engaging brand representation.
During my freelance tenure at Van Bram Marketing, I led the creation of innovative UX web designs, utilizing Adobe XD and Figma to deliver exceptional digital experiences for a diverse range of clients in the technology, healthcare, and real estate sectors. My approach was centered on user-centric design principles, ensuring that each website not only met the aesthetic expectations but also provided intuitive and seamless navigation for end users.
By leveraging the collaborative capabilities of Adobe XD and Figma, I was able to iterate quickly, incorporate client feedback effectively, and deliver final products that exceeded expectations. My work at Van Bram Marketing not only demonstrated my technical proficiency and creative vision but also reinforced my commitment to crafting digital experiences that are both beautiful and highly functional.
Throughout my career, I have had the privilege of working in sports graphics, where I've created impactful visual content that resonates with both aspiring college athletes and seasoned professionals. My work includes designing eye-catching posters, dynamic recruiting graphics, and custom logos that not only capture the spirit and dedication of athletes but also elevate their personal and professional brands. Each project is tailored to highlight the unique qualities and achievements of the athletes, helping them stand out in a competitive landscape and make a lasting impression.
